I think I am very happy to tell everyone
about this topic. My brother who had this experience few years ago and as his
brother I was supporting him a lot. He opened a store that sold Chinese
traditional breakfast bow. I gave him my ideas and physical help but I also
learned a lot in this experience. We were always talking and arguing about that
store all day long in that time, we did not want to make any decision curtly. As
a spectator I know what problem he faced and how could he solve those problem.
I also could hear some opinions that people who will not say to owner because
they try to be nice. So now let me give you some steps to let you know how to
open a store.
Step
1: You should make a good product. Before my brother decided to open the store
he went to learn how to make a delicious bow. After he learned how to make, he
used many kinds of ingredients and ways to make bows, and try to find one that
is the best one. This step cost him a year and I think it was worthy, because
he knows everything about his products and full of confidence for that. Actually
after he opened the store most of the reviews that customers gave him were good
about his products, that was really inspiring him.
Step
2: Find an appropriate place. We should know it impossible to sell products in
an error area. So we started to think about who will eat breakfast every day,
and children are our answer. He finally decided to open the store near a school
that parents can buy food for their children when they send them to school.
That was a good decision, and he has a stable customers from the first day.
Once you aimed your main customer group, you should know which kind of service
they want. For example, my brother's main customers need a fast service because
people are always busy in the morning. So, he gives customer what they want
very quickly is one tip that customers like him.
Step
3: Prepare everything you need and try to make some advertise. This step is
very complicated you have to think about what do you need when your store is
opened such as tables, chairs, cookers, you have to think everything again and
again in order to make sure that you will not ignore anything. Because
sometimes a small mistake could cause you a huge lost. You also have to advertise
your store in this step and offer some benefits to customers that let people
know when will you open. If you are not a big company, to advertise on the
newspaper or TV is unnecessary. Distributing leaflets that include some discounts
before you open will be better for a small store.
Finally
when you opened a store and fell successful, do not too proud of yourself. The
most important and hardest thing is how to keep you store good as usually, keep
your service and products have the same quality anytime. Furthermore try to do another
things to let your store getting better and better.